Wurlitzer Style 43 Concert PianOrchestra
Philipps Pianella Modell 43 Piano-Orchestrion

Original Location: Stockton, California

Original Catalogue Specifications:

56 Note Musical Scale:

Notes:

Chronological History:

Circa 1908
Manufactured by J.D. Philipps & Sons, Bockenheim, Frankfurt-am-Main, Germany.

In the circa 1910 Philipps catalogue the instrument descriptions are offered in German, English, and French. What follows below is the English description from the Philipps catalogue for the Pianella Modell 43 Pneumatic Piano-Orchestrion:

Pneumatic Piano-Orchestrion Model No. 43 with String Band.

This is an Instrument in modern case, richly carved, with mirrors inlaid, and allegorical figures. It comprises a first-class, over-strung Grand Piano with excellent Pedal appliances, piano, crescendo and forte-effects, combined with Gamba, Violins, Bassviols, Violoncello, Flutes, Oboe, Horn, Clarinets, Bombardon, and Trumpet combination, Octave-Picolo, Double Bass, Gamba Bass, Fagot, complete Tympanum, Big and Small Drum beating piano, forte, and fortissimo, Xylophone, Tambourine, Triangle, Castanets and Bell ringing. The whole made more attractive by the splendidly acting Swell for crescendo and decrescendo passages.

As may be seen from the great variety of instruments employed, all efforts have been put forth to make this Instrument a perfect substitute for a complete Orchestra of artistic string music. According to its highly musical value the exterior structure of this Instrument is fitted up in a most magnificent style. Allegorical figures — three noble looking women — carry garlands of flowers illuminated with small, coloured, electric lamps.

Unsurpassed Volume of tone! Charming beauty of sound!

Circa 1909
Imported by Rudolph Wurlitzer Company, Cincinnati, Ohio.

This Pianella Modell 43 would have been imported to Wurlitzer's Cincinnati, Ohio, headquarters facility, because the former North Tonawanda de Kleist factory operation was not yet equipped to process imported Pianella orchestrions. Wurlitzer described the Style 43 Concert PianOrchestra thusly:

Concert PianOrchestra—Style 43

The largest and finest style of PianOrchestra built. The case illustrated is a most imposing design, richly hand carved, with circular carved pilasters and capitols. In order to give every owner of this magnificent style something entirely exclusive, the case designs are made different. No two are alike, although all are equally as handsome as the style illustrated on the opposite page.

The panels on each side are set with heavy beveled-edge mirrors, and the central panel is of richly colored art glass, faced by a brass lattice work screen—an entirely unique treatment, producing a most artistic effect.

Set in each of the side panels, with mirror background, are handsome statues, with artificial flowers that are so natural looking that without close inspection they cannot be told from the fresh cut article. Intertwined with the flowers are small electric globes, which light up when the instrument is playing, producing a most gorgeous appearance.

In the center is a much larger figure, standing on a pedestal and holding a vase of drooping flowers interspersed with electric light bulbs, which light up when the instrument plays. The reflection in the mirrors at the back mingles the flowers with the lattice work, so that it presents a realistic picture, suggestive of a summer flower garden. The architecture, down to the minutest feature, is lavishly splendid, and fit to adorn the handsomest ball room in existence.

Naturally, one would expect something extra in the music of so fine an instrument, and on this point there will be no disappointment. 370 musical pipes represent as many different orchestral instruments. These are all under automatic control, more perfect and more rapid than any ever exerted by the director of a human orchestra. The playing of Style 43 so nearly resembles that of a large metropolitan Symphony Orchestra, that unless one sees the instrument, it is difficult to say whether the music is not made by a skilled human orchestra.

Our finest PianOrchestra contains all the latest improved Wurlitzer automatic features, especially the Automatic Roll Changing Device, which affords a continuous musical program of an hour and a half to three hours, without repetition or bother of changing the music rolls.

Special Dance Rolls, containing selections especially arranged for dancing, are cut for this style. This music is ideal for dancing, as the drum section marks the correct dance tempo, and when the instrument is set to perfect dance time, it does not vary a hairsbreadth.

With no other instrument, perhaps, can our nickel-in-the-slot boxes be used to such fine advantage. A liberal number distributed at tables in a restaurant or cafe would result in a continuous shower of money, for the excellence of the music is such that patrons would never tire of listening. Furthermore, numerous coins will be deposited for every tune heard, as the parties at the numerous tables would each pay to hear the different selections, and while each would receive full value, the owners of the instrument receives several coins for each selection played.

This refers, of course, to its operation by nickel-in-the-slot. Where the music is used as a free attraction, it will unquestionably prove the greatest trade magnet ever devised. Patrons will flock to listen to a concert by the most magnificent automatic orchestra ever built.

Study carefully the following list of instruments, which PianOrchestra, Style 43 represents. The instrumentation is by far the most ambitious and pretentious ever attempted in an automatic musical instrument.

INSTRUMENTATION:

A High Grade Piano
30 Violins. 30 Saxophones 26 Brass Trombones
30 Violas. 30 Clarionets. Xylophone, 30 Bars.
30 Violoncellos. 30 Oboes. Chimes, 13 Bars.
26 Bass Violins. 26 French Horns. Bass and Snare Drums.
30 Flutes. 26 Flageolets. Kettle Drum and Cymbals.
30 Piccolos. 26 Bassoons. Triangle, Tambourine and Castanets.

Also a Tremolent for producing the tremolo effect in the music and an automatic swell to produce shading and expression.

Circa 1910
Sold by Marin & Company of Stockton, California, agents for Kohler & Chase (a major Wurlitzer distributor) located in San Francisco, California.

Advertisment by Kohler & Chase.Sold by Marin & Company, 127 E. Main Street, Stockton, California, reportedly for $10,000 cash, to the Kingston Picture Company, who planned to install the immense Style 43 Concert PianOrchestra in their new Center Street picture theater, which was soon to be opened opposite the Garrick Theater.

Nothing is currently known about the ultimate fate of this large and impressive Wurlitzer Style 43 Concert PianOrchestra, other than it is presumed to be no longer in existence.

Credits:

Research and information provided by Terry Hathaway.

Photographs:

Philipps Pianella catalogue, circa 1910; Wurlitzer Musical Merchandise Catalogue for Dealers, No. 132.